From the Manufacturer
Samsung with NFL(March 2010) The Samsung LCD 550 HDTV is as beautiful aesthetically as it is in picture quality: An exclusive Touch of Color design combines texture and color that will complement any room. It features a hint of color naturally blended into the traditional piano black frame, transforming your already stylish TV into a work of art. The AllShare feature allows you to sync up your entire household, via a wired or wireless DLNA connection that lets you stream your PC audio and video files to your HDTV using your remote. Your Samsung LCD 550 is also working towards a greener tomorrow: It’s up to 43% more efficient than ENERGY STAR 4.0 minimum standards. Key Features Screen Size: 40 inch
Check price Samsung LN40C550 40 Inch 1080p Black @Amazon

Just bought the LN40C550 and am very pleased. I picked up the LN40B530 a month ago on sale for $664 and was less impressed - the panel wasn’t as attractive as I expected (my PN50B650 looks great dowstairs) and the base was really crappy. When the 40C550 came out on sale for $688 I had to swap (and I only paid $34 shipping to swap). Very happy with Amazon’s customer service and the new TV blows the old one away. Remote/menu is superior, picture is comparable to my eye but the physicial TV is really sweet looking - even down to the button-less TV controls (vs. buttons on the B530 panel). Overall very happy, but the picture still doesn’t compare to my plasma downstairs.